Why Purpose Matters to Your Career

Laura Simms cabin.jpg

Hi, I'm Laura Simms.

I help people do more meaningful work. Everything I do is grounded in principles of purpose. 

Here's your crash course: 


What’s my purpose? 

Well, ya don’t have one. 

At least, not like you’re thinking. You have no star-crossed, one ring to rule them all, pre-ordained, capital P purpose. (Takes the pressure off, doesn’t it?) 



You do have a sense of purpose

It’s influenced by your life experience, values, and circumstances. It’s fluid and changes as you grow and change. You have one, even if you’re not clear about what it is now.  


How can I figure out my sense of purpose? 

This is a great starting place. 


Why does purpose matter to my career? 

On a small scale, purpose can help you discover the right career, know which business to start, focus how you spend your time, keep you motivated, and make decision-making much easier (Should I quit my job? What should my business offer? Is this the right opportunity for me?).

On a larger scale, purpose is the foundation of the new career paradigm we’re in. If you’re frustrated in your career, it’s because the game has changed. It’s like you’re doing all the right things to score a goal in soccer, but we’re actually playing Quidditch. But nobody told you that until now. And I’m sorry about that, because you must be exhausted

Purpose is everything to your career.  



Don't get me started. That is one of the most misguided pieces of career advice ever to be uttered from well-meaning lips. 

You should absolutely be doing work you love, but you don't have to "do what you love" in order to love what you do.

Following your passion and "just be practical" (the other worst piece of advice) don't always work, but starting from purpose is remarkably reliable. That's what we do in my career change program, Your Career Homecoming.