This guest post is by Abby Kerr of The Voice Bureau
WHO & WHY
Now that we’re living in the digital age (and nope, there’s no going back), scads of talented, hard-working, purpose-driven people are taking their skill sets and their insights to the internet. Every week, scores of new, vision-driven businesses fronted (and backed) by individuals and small teams are coming online, hanging out their virtual shingles and facing a brave new day in entrepreneurship. But 21st century modes of collaborating, creating, and meeting client/customer needs don’t negate the need for good old-fashioned systems and structures for making a workflow, well, flow.
How do modern-day business owners make it all happen behind the scenes? What if your vision rocks but your business organization and management skills don’t? That’s where Val Geisler comes in.
In today’s Purpose Profile, we shine the light on Val’s business support and customer experience optimization brand, Aspire & Grow. Business owners who want to do more of what they love (and minimize the hassle of doing the parts they don’t love) turn to Val and her team for help with organization, internal systems creation and maintenance, and making a good day of work work even better.
Keep reading for a stellar example of a service-based business who makes content marketing to their ideal customers look easy and creating a business you love from the inside out feel fun.
BEHIND THE SCENES
From child Girl Scout cookie sale organizer to professional stage manager for opera productions to high-stakes event planner to her current incarnation as head honcho of Aspire & Grow, Val Geisler is a can-do force to be reckoned with. Her natural enthusiasm for project planning and execution, coupled with her warmly audacious brand voice and cheerfully direct presence across social media, makes her readers and clients feel like they, too, can go toe-to-toe with pretty much any project they could dream up for their business.
But this systems and customer experience strategist isn’t only about swagger. Her About page tells the story behind the story: “Everything I do is designed to bring more light, space, love, and joy into life, business, and relationships … after all, one affects the other and if momma ain’t happy ain’t nobody happy, right?”
BRAND VOICE & VIBE
Consistency. Warmth. Proactiveness. These are three values I see at play across Val’s entire brand convo, including her social media outposts (Twitter and Facebook). And I’d say they’re values Val would advocate for her clients and readers to adopt within their own brands, too. Her blog posts and e-newsletters convey a commitment to showing up, providing a great experience with customers, and always looking for the practical, internal edge that will make delivering your work even more of a pleasure for those you serve and for oneself as business owner.
Visually, the site is clean, contemporary, and modular, with lots of white space accented by hues of orange from neon bold to warm. Charcoal and a light, bright blue round out the palette. A modern sans serif font family underscores the brand’s emphasis on simplicity, clarity, and impact.
ABOUT THE MONEY, HONEY
How do Val’s values as a business owner translate into making money as as brand?
Val believes in building a business the right way, from the start. She sells The Systems Guide, a sought-after list of her very favorite business management tools. In addition, she offers two other free resources: a quiz to help you assess your own business’s needs, plus a guide to help business owners take planned time off from their business without the business skipping a beat.
And in the spirit of proactive generosity, she’s a prolific blogger with some of the best articles I’ve read recently for solo and small business owners around business building, client communications, and support systems. One aspect of Val’s business I admire most is how consistent and robust her free content is, and how she creates content to meet multiple learning styles (text, visual, audio). Talk about creating a great customer experience.
But businesses make money, not just give away content their Right People would be glad to pay for. There are currently two ways to work with Val: via her Systems Finishing School (which has three levels of access for custom-tailored learning) and also via a one-on-one Business Booster consulting service.
Do you currently own or have an idea for a service-based business? Do you plan to offer loads of high quality, free content for your Right People to learn from? What inspires you about how Val is running her operation?