How to Be New in Business Without Being a Fraud

You’d like to start a business and already have some of it planned out in your head. But who are you kidding? Why would someone pay you when there are more experienced people out there? You’re no expert; you’d be a fraud to take their money!


Seeing what your role models have done and allowing that to encourage you is called inspiration.

Seeing what your role models have done and allowing that to stop you is called comparison. And it’s deadly. It kills careers, and it kills dreams. 

Comparison (“Her website/instagram/podcast is so good. I’ll never catch up, so why bother?”) is a sneaky shade of perfectionism.

But clients don’t care about perfect. They care about results

You want to do good work and you don’t want to let down your clients. That’s good! But let go of the idea that you have to be perfect in order to help people. 

Chances are that you’re already doing something similar for the people in your life for free. Doing it as a business doesn't have to feel that much different. 


Where to start

Your start will not look like your role model’s present. It can’t. They’ve done the work to find their voice, develop their point of view, build a platform, define their brand, and have likely spent Big Bucks over the years to do so. 

Just starting out, there’s no way you can compete with that. So you don’t. 

You start the only place you can: where you are.

You don’t have to be an expert to help others. You don’t have to be an expert to make money. You do need to be able to deliver on whatever you promise. 

So do that. 

If you know you can help someone feel good about themselves by decluttering their wardrobe, make that promise. 

If you know you can help someone detach from toxic relationships, make that promise. 

If you know you can design logos for creative businesses, make that promise.

Then keep that promise, one person at a time. 



Please don’t: 

  • apologize for what you haven’t done
  • lie about what you haven’t done (because that would make you a fraud)
  • withhold what you can do for people until you can do it “perfectly” (ha)

Please do: 

  • trust yourself
  • value what you can offer, even as a new business owner
  • get started

Tell the truth about who you are and how you can help, and you’ll honor yourself and your clients as a new business owner. The people who worry about being a fraud? They never are.