Starting a Business from Scratch? You Need These 3 Things

Six years ago today, I launched my business and created the meaningful work I so deeply desired. 

After months of coaching training, reading business ebooks, learning Wordpress, listening to hour upon hour of podcasts, devoring business blogs, and beating back the "but who am I to do this" doubts, I pushed "publish" from our little guest house in Los Angeles. 

I didn't have anything original to say, but I started writing.

I didn't have a niche, so I started doing generic coaching.

I couldn't afford branding and web design, so I did it myself. 

I didn't know any "influencers," so I started introducing myself to people whose work I admired.  

I didn't have the experience or testimonials to charge Big Internet Bucks, so I started at $100/hour (which was scary enough). 

I wasn't making enough money to quit my job, so I didn't. 


Starting a Business from Scratch? You Need These 3 Things

There were a lot of things I didn't have. But here's what I did have: 

  1. A computer
  2. A drive to make a difference
  3. A vision for the kind of life I wanted

If you're reading this, there's a good chance you have #1. If your work and your life aren't like you want them to be, get after #2 & #3. (And if you need #1, keep that day job.)

In order to start a business or do any kind of meaningful work, there's a lot of stuff to learn. It's either marketing, branding, sales, websites, and social media, or resumes, LinkedIN, cover letters, and interviews. Those things matter, but they're just the means. They're the tools. Ephemera. 

If you have a drive to make a difference for others, you will make your way through the ephemera. You will learn the things you need to learn and become the person you need to become. There will be highs and lows, there will be frustrations and challenges, but your drive will cut through and you WILL find your way. 

If you have a vision for the kind of life you want, you'll make sure you're building a life and not just a career. You'll keep what matters most to you front and center every day. This makes being courageous easier, which is good, because you'll need courage to do it your way. Courage to quit. Courage to say no. Courage to start something. Courage to protect someone or something. But the courage is grounded in the vision, and only you can supply that. 

You want to start your own business or land a job you truly love? I could point you to a billion resources that would help you along the way (some of them are here). But what you most need, you have to find for yourself. 

Computer. Drive to make a difference. Vision for the life you want. 

Go. Think of how different things could be in six years.