In late 2016, I started feeling restless. In my life and in my work, I could sense that I was on the verge of some big shifts.
My secret mantra became, “Burn it down.” I wanted to go scorched earth on all the things that were weighing me down.
“Burn it down!” I said as I took a set of clippers to the overgrown bushes outside my office window so the light could stream back in.
“Burn it down!” I said as I trashed a $6,000 website that was beautiful but didn’t have the flexibility my business needed.
“Burn it down!” I said as I chopped and donated 13 inches of my hair so I would stop wearing a wet bun every day.
Over the next 15 months, “Burn it down” saw me through the creative destruction of many more things, including moving halfway across the country; streamlining my message; rebranding my business; updating course content, website copy, and web design; a new membership site; and cutting my wardrobe down by about 40%. It felt good to shed excess and rebuild in a more focused way.
I’m sure some of these decisions seemed sudden from the outside. “You cut your hair?!” But the truth is, I had been mulling over cutting my hair for months. It was like that with a lot of these decisions. I’d sensed that I wanted/needed to do it for quite awhile before I’d actually do it. Then I’d reach a point where internally a little switch would flip, like a little green light signaling, “It’s go time on this.”
Not long ago, I got the green light: I needed to stop doing 90 Day Business Launch.
90 Day Business Launch is a program that Michelle Ward and I developed together. We’ve run it 4 times now, and it always sells out, we always raise the price, and we always love collaborating and helping our clients launch their new businesses. In so many ways, it’s a home run.
But...green light. I knew I had to burn it down, even if that meant burning down the $40k income that came with it. Because ultimately, it was weighing me down.
As much as I love 90DBL, there are other things I want to do in my business, and I need time to do them. As long as 90DBL was on the docket, the other goals and dreams I had would not have a fighting chance. I realized I could make up the income. And in fact, offering the program was effectively costing me money because it capped the time I could spend on other things.
But of course, 90DBL is something I do in partnership with Michelle. I was nervous to discuss it with her, but I also knew that in the past few months we’d tossed around possibilities from making the program its own boutique agency to only taking one client a month. We both knew something needed to change. When I said, “I need this to be my last round of 90 Day Business Launch,” she was a total angel. She’ll be taking ownership of the program and reworking it as an offering for her business. My collaboration with her is going to be the thing I miss the most about 90DBL.
Sometimes, even when you know it’s right, there’s still sadness. There’s still loss. But you do it because you know, and likely have known, that it’s right. You light the match. You burn it down. And then you build the new thing that’s ready to come to life.