9 Reasons Online Business is Great for Introverts

More than anything, you want to do work that makes difference and really helps people, but you’re also total introvert who gets worn out by lots of interaction with people. 

Then, my friend, an having an online business may be for you. It can be MAGIC for introverts. Hello, my name is Laura and I’m an introvert with an online business. How do I love it? Let me count the ways. 

9 Reasons Online Business is Great for Introverts


1 | You Have Ownership Over Your Career

This is a huge responsibility and means there’s no one else to blame for your failures, but GAH it feels so good to own what you do and be in charge of your destiny. 


2 | You Can (Mostly) Work at Your Own Pace

Aside from deadlines you set for yourself, working independently means that you can take as long or short as you like on tasks. If you know you need lots of time to process new ideas, you can build that into your schedule. If you want to batch tasks and spend all day intensely focused on one thing, or conversely build lot of variety into your day, you can. 


3 | You Can Set Your Own Daily Schedule

Early bird? Night owl? Childcare? Not a problem. In addition to the freedom and flexibility, getting to choose when you work means you can work when you feel most energized, no matter what the clock says. 


4 | You Can Control Your Work Environment

Fluorescent lights, neon accent walls, and uncomfortable chairs begone! If you’re working at home, you can adjust the lighting, noise, colors, everything tactile, and even the smell. When your environment greatly affects your mood, focus, and productivity, this is a huge deal. 


5 | You Can Scale Your Work to Accommodate Your Life

Knowing that I someday hoped to be a parent, this was one of the big things I had in mind when I started my business. When my son was born, I was able to give myself a four month maternity leave and gradually ramp back up as everyone was getting more sleep. Being able to dial up and dial back the intensity of my work based on life events has been such a blessing. 


6 | You Can Make Adjustments to Your Career on the Fly

If something in your career is not working, you have the power to fix is very quickly without having to go to a boss or get approval from other people. Want to shift from services to products? Do it. Want to stop blogging and start podcasting? Do it. 


7 | You Can Choose Who You Work With

As an employee, you cross your fingers and hope that no a-holes get hired. (No, I don’t want to take notes in this meeting, Brian). As a small business owner, you have a lot of influence over who you work with. Through your branding, offers, prices, and policies, you decide who is welcome and who is not. subliminal message I have the best clients ever I love you all.


8 | You Rarely Have to Leave Your House

I mean, unless you want to. But really. 


9 | You Get to Do Good in a Way That Feels Good

I know you want to do something that matters and will make a difference. Having an online business lets you do that without being beholden to someone else’s priorities, values, or business practices. You get to do good and feel good about it. 


Have you been thinking of starting an online business? Don’t let the tech trip you up. Grab my free cheat-sheet below, and go do some good. 

A Simple Way to Feel More Powerful

A couple weekends ago, I took my boyo, age 3, to an arts festival. Which, to be fair, was really more for me than him, but he was a good sport and seemed to enjoy looking at the wares. After that we went to lunch, and then (in a rare turn of events) he actually asked if he could go home and nap. Asking for nap? This mama was not gonna miss this opportunity! And so we headed home. 

On the way, we passed another big outdoor festival. There were lots of people and balloons and white tents. Looked fun, but I was ready to get this kid home. 

We must have seen it at the same time. 

“Mama, I want to go THERE!!!!!"

It was a giant inflatable slide, about two stories high, in the shape of a T-Rex. Kids had to climb into the T-Rex’s open mouth, and then go down a slide on the side. 

“Oh boy,” I thought. “It’s nap time. This kid is gonna be a disaster later if he doesn’t nap soon.” But he was filled with glee in the way only little kids can be, and this is it. So I pulled the car over and we headed for the dino slide. 

Turns out you had to buy tickets to go down the slide (ugh) so I did that and watched him disappear into the dino’s mouth. He was at the front of a big pack of older kids and he was climbing slow. I could hear the kids negotiating about who should go faster and a few big kids climbed in front of him. He just kept going. When I could no longer see him, I waited for him to shoot down the slide. 

I expected to see a big smile on his face when he came whooshing down, but instead he looked more in awe. He bounced off the end of the slide, beamed, raised both hands into the air and jump-shouted, “MAMA, I SO POWERFUL!!"

My mama heart burst right open. Yes, boyo, you are. Yes, you are. 

It got me thinking about our relationship to confidence.

Because maybe you do need to get the degree, win the award, get the book deal, or hit the metric to feel more confident. Or maybe you just need an adrenaline rush. 

Maybe you just need to ask for what you want. 

Maybe you just need to have fun at new experiences. 

Maybe you just need to get out of your head, climb into the dino’s mouth of your choosing, and take the slide. 

And maybe you’ll have a meltdown later because you never napped, but it will be so worth it. 

From Tech Coder to Event Designer: How One New Entrepreneur is Shaking Up Her Industry

The transition into purpose-driven, meaningful work can be intimidating. It involves taking risks, facing uncertainty, and trying new things. It takes courage. These Purpose Profiles spotlight clients who have done just that. They are men and women just like you, with bills, kids, debt, and dreams. Their career journeys all look a little different, but what they have in common is the pursuit of a career that feels like home. I hope getting a glimpse of their stories will inspire you. 

Here's Nicole's story. She's a very special client because she participated in Your Career Homecoming and 90 Day Business Launch. And she is killing it in her new business. 


How did you know that you were ready to start a business?

I knew I was ready to start a business at the end of my journey with Laura's Your Career Homecoming. Through the program, I formed a solid foundation of what meaningful work actually means to me - what that work looks like, feels like and the ideal environment that work could happen in. It was the type of clarity I thought only other people could have.

From tech coder to event designer.png

I now understand why I want to work. I know I want to help women feel strong, confident and beautiful. I am an artist and I believe that my art can make people feel. I understand how important making people feel comfortable with kindness, hospitality, and humor is to me. Starting a floral & event design business is not something that I had ever considered before. Although I have always felt a deep connection to design and making spaces beautiful, I had spent the past several years sitting behind a computer at a tech company...knee-deep in code and analytics! Once I connected the dots, I knew starting this business was the next step for me. It felt right.


What’s it like to have a clear mission for your business?

The wedding industry is full of glitter, emotion, tulle and insecurity. It’s a big business. Without having a clear mission for my business, I would not have made any progress. Having a solid grip on why I’m doing this work keeps me focused and feeling good. I know the type of people I want to serve and what I do for them.

Even when I’m soaked in dirty flower water or having yet another uncomfortable conversation about how much flowers actually cost, I know I’m shaking up the wedding industry. In my own small way. That’s what matters to me.

I don’t know if I’ll do this specific type of work forever but I know my purpose and why I want to work won’t change. It’s liberating.


What’s the biggest lesson you learned from launching your business in 90 days?

The biggest lesson I’ve learned from launching my business is that I’m enough. It’s easy to make excuses. I know because I used to do it all the time. I can’t do x, because I don’t have y. I don’t know how to x, so I can’t do y. You can save a whole lot of money and time by simply taking smallest next step. Send that email. Call that person. Create without instruction.

Working with Laura and Michelle Ward on my 90 Day Business Launch plan was the best investment I have made. They helped me cut down my overwhelm and finally stop hiding behind my excellent collection of excuses. All I had to do was put on foot in front of the other and take those small steps. It was the momentum I needed to get moving with my business.


Where can we see more of what you do online? 

You can find out more about me and my work on my website and on Instagram.


Big thanks for sharing your story, Nicole!