How to Be New in Business Without Being a Fraud

You’d like to start a business and already have some of it planned out in your head. But who are you kidding? Why would someone pay you when there are more experienced people out there? You’re no expert; you’d be a fraud to take their money!


Seeing what your role models have done and allowing that to encourage you is called inspiration.

Seeing what your role models have done and allowing that to stop you is called comparison. And it’s deadly. It kills careers, and it kills dreams. 

Comparison (“Her website/instagram/podcast is so good. I’ll never catch up, so why bother?”) is a sneaky shade of perfectionism.

But clients don’t care about perfect. They care about results

You want to do good work and you don’t want to let down your clients. That’s good! But let go of the idea that you have to be perfect in order to help people. 

Chances are that you’re already doing something similar for the people in your life for free. Doing it as a business doesn't have to feel that much different. 


Where to start

Your start will not look like your role model’s present. It can’t. They’ve done the work to find their voice, develop their point of view, build a platform, define their brand, and have likely spent Big Bucks over the years to do so. 

Just starting out, there’s no way you can compete with that. So you don’t. 

You start the only place you can: where you are.

You don’t have to be an expert to help others. You don’t have to be an expert to make money. You do need to be able to deliver on whatever you promise. 

So do that. 

If you know you can help someone feel good about themselves by decluttering their wardrobe, make that promise. 

If you know you can help someone detach from toxic relationships, make that promise. 

If you know you can design logos for creative businesses, make that promise.

Then keep that promise, one person at a time. 



Please don’t: 

  • apologize for what you haven’t done
  • lie about what you haven’t done (because that would make you a fraud)
  • withhold what you can do for people until you can do it “perfectly” (ha)

Please do: 

  • trust yourself
  • value what you can offer, even as a new business owner
  • get started

Tell the truth about who you are and how you can help, and you’ll honor yourself and your clients as a new business owner. The people who worry about being a fraud? They never are. 

Join me for this free workshop and learn how to ethically launch the business that’s in your head. Sign up here

These Women Launched Their Businesses in 90 Days. Here's How They Found the Time.

Time is one of the big obstacles that keeps people from starting a business. And I get it. I launched while working part-time and then continued to run my business the next year when I took a full-time job for a few months. (No shame in the day job.)

But really?

When you know what to focus your time on, you don't need as much of it. 

In the past year, I've watched clients launch their businesses in 90 days with about 10 hours a week. I asked a few of them to share how they managed to find the time. Here they share their time challenges, and how they overcame them. 

CHALLENGES: Whew! I did 90 day business launch while I worked a full-time job 45 minutes from my house & was parenting my then 1 year old! 

HOW SHE DID IT: I worked on it in the evenings, weekends and during nap times. My husband was a big help in helping give me the time to get it done. It was hard especially with a toddler but it was worth every minute!



CHALLENGES: I was working full-time in the corporate world, and for the majority of the 90 days was also undertaking another semester of my Masters degree.

HOW SHE DID IT: On weekdays, I often got up an hour earlier and used that time to work on my business. I definitely wouldn't say that I'm naturally a morning person, so I had to actively adjust my sleeping patterns, but I found that quiet, early morning window of time, before the day really gets going and interruptions arise, a really productive period. I also stayed back at the office late once or twice a week, working on my business after hours. I found if I went home, I could easily get distracted by a myriad of chores (or Netflix!); if I stayed at work, I got things done!



CHALLENGES: My biggest time obstacle was working full-time, but I was (am) also taking my coach training and had to put in the work for that.

HOW SHE DID IT: Weekends were definitely when most of the work got done, but I also found time in the evenings, especially because a lot of the work was still new and exciting. Even when things were hard or frustrating, knowing that I was building something I really wanted helped me find little pockets of time. And I got serious about taking an actual lunch break at the day job, which was great for me to draft and edit content.



CHALLENGES: I was working full time and began the search for relocation back to the states from overseas. 

HOW SHE DID IT: I woke up early to work before the day job. During lunch I would make social media post or check in with Facebook groups that offered networking opportunities.



Ready to launch your business in 90 days? We'll tell you how. Join Michelle Ward and I for this free workshop. Grab your spot here. 

13 Reasons to WAIT Before Starting Your Business

You want to start a business, but your tendency is to wait. 

Wait until you have all the answers
Wait until starting your business doesn’t feel overwhelming
Wait for other people to approve
Wait until you can quit your job
Wait until you’re comfortable introducing yourself as a business owner
Wait until you’re as polished as people who have been in business for years
Wait until you pick the perfect brand colors or font
Wait until you have a professional headshot
Wait until you can spend $10K on a website designer & developer & branding strategist
Wait until you have a drool-worthy Instagram account
Wait until your first client drops out of the sky
Wait for a sign that you’re ready
Wait for someone else to tell you to go ahead

But the thing is...

No one’s going to choose you
Your desire is the sign
Clients need to know what you can do for them before they appear
You don’t have to live a camera-ready life to make money
New businesses should focus on what they do more than how they look
A selfie is fine to start with
Your branding will change, anyway
A beginner is the only thing you can be
You’ll grow into your new role
Starting your business now is what will allow you to quit your job later
Your approval is what really matters
It’s only overwhelming when you try to do it all at once
You get answers when you start doing

The wait is over when you decide it is. 

Join Michelle Ward and I for our free webinar, How to Launch Your Business in 90 Days, to stop waiting and start doing. Sign up here >>