Meaning & Money

We’ve been told that if we work hard, we’ll be rewarded.
That if we do what we love, we’ll never have to work a day in our lives.
That if we follow our passions, the money will come.

But what we’ve found is that when we work hard, we’re taken for granted.
That when we do what we love, it’s not actually a job.
That when we follow our passions, the money disappears.

We're tired of choosing between money and meaning. We want both. 


We want to create and earn. 
We want to contribute and be rewarded.  
We want a meaningful career and life.  

I'm Laura Simms, and my work lives in the and. So can yours.

I help people quit their unsatisfying jobs, find careers that feel like home, and start businesses that make a difference. Here's why...


After spending a glorious day working on set of a primetime television show, I came home and had an outrageous thought: “I’m not sure I want to do this anymore.” 

I had chased my dream career of being an actor for a decade, and was making real headway. But at the literal end of the day, I longed to do work that felt like it mattered more. 

Acting had been my passion since I was a kid, so when I was ready for a new career, I went back to my passions to find something I could love just as much. But every time I experimented with something new, it didn’t work out like I thought it would.  

Since I couldn’t figure out how to do something I loved, I feared I would be stuck in a job that didn’t use my heart or my head. Cue the despair of turning your future over to the craigslist job section.  

One afternoon I sat down at my desk at home, pulled out a blank sheet of paper, and wrote down the things I loved to do. Staring at that sheet of paper, I had an idea that changed the course of my career and life: 


In that moment, I knew I could stop trying to monetize my passions and focus on something much stronger: my sense of purpose.  

That realization lead me to a career I love, and is the foundation of my approach to careers to this day.  

If you’re like I used to be, you’ve been trying to build a career based on a jumble of half-truths and broke-down conventional wisdom. You have to understand the principles of meaningful work before you can find it.  

To that end, I created a free course called The Essentials of Meaningful Work that you can take in about 5 minutes a day. 

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Laura Simms is an expert on meaningful work who challenges conventional wisdom by asking people to ditch their passions and start with purpose. 

She’s the author of The Purpose Paradigm and creator of Your Career Homecoming, a celebrated career change program that helps people discover the meaningful work that’s right for them. Her work has been featured by The US News & World Report, Business Insider, and Psychology Today.

Laura’s colorful career history includes a history degree, an MFA in acting, being a coaching school drop-out, getting fired from a dream project, quitting multiple jobs (including one after the first day), teaching at the undergraduate and graduate levels, and a successful career as an actor where she worked on network television, performed in every state on the Eastern seaboard, received multiple callbacks from Cirque du Soleil, and shared a sound booth with Sandra Oh. 

She lives in Atlanta with her husband and son, where she loves walking in the woods and trying to find the best whiskey cocktail in town. 

Press and Speaking